media-9223: 2016

My music magazine is called Bronx which has a genre of rap and hip-hop music. My magazine is aimed at young adults aged 16-34, and from my research and stereotypes, the ethnic group that are more likely to read and buy magazine are black people. The magazine is aimed at both males and females, however I think it would attract more of the male market because of the male model I used and the articles inside being based on males. My target market are most likely to be people finishing full time education (such as college) and adults who are in employment. This means that they may not have a large amount of disposable income, and due to that reason my magazine is fairly priced at £1.99. My target market are likely not to have a job or if they do it will be low skilled, meaning they will have low or no income. My target audience are likely to look like the following:

My younger readers, may own a bike like a moped/scooter and my older readers may own a car like a Vauxhall Astra or Volkswagen golf, because these are common features associated with my ideal reader. This means that they will be able to listen to music in their car on radio stations such as BBC radio one xtra and capital xtra. This will keep them up-to-date with new songs that are coming into the market. They are likely to have a smartphone in which they can listen to music, this way they can download music onto their phone. They may also use apps such as soundcloud and tidal where they can stream music. My target audience would be young adults and the unemployed therefore they will be at the bottom in band E of the JICNAR scale.

Due to a growing use of social media, majority of my audience could buy and read my magazine online. This is ideal for my magazine because my target audience are young people, and because its so easy to share pages, images and videos it will be good way to market and get new audiences.

Wednesday 24 February 2016

Contents page research

From my research I have been able to see that all the contents pages from above follow the house style of the magazine through the use of colours, font, text and the style of the photo's. The fonts of all magazines follow the house style. For example the big V from 'vibe' is on the contents page and the front cover and its the same shape. The photo's from all the magazines have similar attitudes (are either rough, angry, and showing of wealth) which is commonly seen in rap magazines. Most of these covers have some sort of a small caption underneath or next to the main image telling the audience who he is or describing what he is wearing. In all the magazines there is a contents page visible somewhere on the page. They all have tall columns that start from the top of the page which goes down to the bottom showing the consumers there is a lot of pages in the magazine. However vibe do not follow this trend their contents page does not contain a lot of writing which can sometimes put consumers away. The structure of the columns are slim, long and to the side of the page on all the magazine covers. All the contents pages above contain the magazines name and logo so every time the consumer reads/looks at the contents page the magazines logo gets stuck in their head.

Wednesday 3 February 2016

Leading and kerning

Kerning or mortising is the process of adjusting the spacing between characters, this is due to make specified text take up more or less space. This can also add effects to the words drawing attention to them, or making specific words/phrases less noticeable than other text. Leading is space between lines rather than texts. That is the main difference between kerning and leading.